RESEARCH IS BEAUTIFUL
Creative strategic consulting
We believe in the beauty of new ideas, and we use qualitative research to uncover them.
We employ research as a catalyst - for empathy, for discovery, and uncovering opportunity.
We are senior strategists who view research as change agent. We've all spent time client side.
We get it.
Using research to solve business issues is what we love to do. Being creative and inquisitive - it's in our DNA.
Sherri Crispin, President
20 yrs in research leadership, with senior roles at Charles Schwab , BBDO, and SONY
Kim Buchanan, Qual & Quant Expert with over 20 yrs in research & statistical methods
Becca Place, Co-Moderator with 15 yrs in MARCOM strategy
we see the bigger picture
We are passionate about the power of qualitative research to bring data to life with human insights. We conduct primary research to forge discoveries into the ways that customers think, feel, and behave - and we show you how to inspire and engage them.
Our research process will shed light on your biggest questions - how to evolve, how to grow the business, how to drive revenue & results.
As seasoned strategists, we know how to shine a light and drive change with keen insights.
ILLUMINATING
Emotional research is one of our passions -
because at its heart, all research is about understanding the ways we are human.
Emotional insights instill empathy and lead to breakthrough strategy.
EMOTIONAL
Qualitative research is our fascination and our focus.
We use qualitative methods, both online and in-person, including IDI depth interviews, dyads/triads, focus groups, diary studies, ethnography, and shopalong research.
GUIDING
